Friday, 19 March 2010
1. In what ways does your media product use, develop or challenge forms and conventions of real media products?
1. This frame/shot represents the link between the song lyrics and the visuals. The relationship between the two is open to interpretation – The lyric is ‘i’m moving on, i hope you coming with me’ the visuals that connect to this is where our lead singer is in normal motion but our extra’s are in fast motion which suggests that she wants to move on and be at the pace the extras are at however she wants ‘you’ to go with her..
2. This shot displays the way in which the record company would want their artists to be represented – as you can see the lead singer is in front whilst the bassist and keyboardist are behind playing their own instruments creating the image that they are real and completely produce their own music.
3. This shot illustrates the band and the music genre - Au Revoir Simone are a keyboardist indie/pop band, so the use of a mid shot of the keyboard helps represent this. This shot is taken from the part of the song that’s instrumental and you can really hear the keyboards, which also helps emphasis this.
4. This is one of my favourite shots; it represents an intertextual reference, which is of course the Mad Hatter’s Tea Party from Lewis Carroll’s Alice in Wonderland. The shot has a table full of guests (all characters from alice in wonderland – including the mad hatter) with a faded close up of a teacup with glitter being poured into it over the top.
5. This shot displays the use of camera by showing how I used the auto/manual focus option on the camera to get the lights at our band performance out of focus coming into focus.
6. This shot shows our use of lighting in the video. Our most key source of lighting was in the band performance where we hung fairy lights in a tree, which looks effective and creates a fairy tale atmosphere we were going for.
7. This shot demonstrates our mise en scene highlighting our intertextual reference also as it shows a teacup and playing card (props) hanging in the tree (setting).
8. The video I looked at that inspired this shot was Vampire Weekend - Cousins, which from 1:48 to 2:01 they use a stop motion effect to change the band member singing. Here we have done something similar by using the stop motion to have our Wonderland characters change. This shot shows the first of our stop motion which is our Mad Hatter character.
9. This shot also repersents our stop motion effect inspired by 'Cousins'.
Treatment/pitch for Shadows
Digipak mock up
Finished video (Ben Gee)
Thursday, 18 March 2010
4.How did you use new media technologies in the construction and research, planning and evaluation stages?
1. Sony HD Camera - we took full advantage of this camera using the HD settings and using an HD tape, however we did face a problem whilst filming the band performance, this being that because it began to rain the camera kept losing focus. This wouldn't of been such a problem if we hadn't used a plastic bag to protect the camera from the rain as I couldn't tell this was happening - If I had noticed I could of used the manual focus option to prevent this from happening. To overcome the problem in editing I had the idea to fiddle around with the opacity and create layers - I think this worked well in disguising our out of focus footage well.
2. Final Cut Express - we used this to edit on and bring our music video footage together, using the tools and the effects the program has to offer. We also created our animatic on here. I also used Final Cut to slow down part of our song so that we could have everything in fast motion but with our lead singer in normal motion. I had never done this before but it was very easy
to achieve with a little guidance from my teacher.
This is an image of all the programs I used for this project
I also used non technologies for this project as I made a lot of the props we used - good old arts and crafts.
Tuesday, 16 March 2010
Hello again, we have now finished our music video project and thought you'd be interested to see the final product
Thanks again, and any response would be very much appreciated :)
Really goof work guys, i like the whole alice and wonderland theme, the blurring works really well on the performance shots!
Setting works well + props- clock looks amazing.
like Hannah's costume mostest!!
Convincing performances. xmas lights work well, good lipsync.
I like the spinning cards and the flickering lights, Emma does not move about much, but good
Good fade between shots. some of the cuts between shots don't work. like the out of focus shots.
Like the effects, very nice shots, like the out/in of focus shots.
Saturday, 13 March 2010
(Our footage is a screen grab so doesn't look as good as the found imagery photo)
The image I found is a lot more open with larger props (furniture) whereas our video is in more of a tight space – I think this works to our advantage as our props are smaller and there would have been too much open space if we had used a different location, which visually wouldn’t have looked as good.
Friday, 12 March 2010
(reminder of what they are - http://musicvideocm3christina.blogspot.com/2010/02/digipak-magazine-mock-up.html and http://3.bp.blogspot.com/_26Lphd3Hf5g/S4-Bw8nmQAI/AAAAAAAAEX8/H4vJv-mvcCo/s1600-h/IDK.jpg) nor the digipak's my group produced - I quite like that we all created very different digipaks and took a different approach to the task though, especially seeing as we've been working very closely with one another to produce our music video, and thus far our idea's have been fairly similar.
I think I prefer my final digipak (to my mock-ups) as it's simple and the colours work well together and the images are strong which helps everything fit together. It also fits in with our video, as our performance/locations are set outside in a forest and I also included out of focus lights which feature in our video.
However my first idea-using the teacup would of worked as well. It was is interesting to see that Emma had created her digipak around our tea party theme which works so well and is so cute! The imagery is strong and theres a clear link between the digipak and the video which is good.
Firstly I would of liked way more footage from our band performance, using different camera set ups etc
Secondly I would of made the video more around the performance (less tea party shots) using cut aways of the props in our tree and the lights as i think the performance footage is stronger than the tea party stuff
Lastly I would of liked the video to be more fast paced/have more cuts so shots arent held as long. (this could only be done with more footage.. which we just didn't have)
We feel pretty confident with it and will make the deadline for sure.
although I made a cardboard digipak, I didn't actually end up using this, because I didn't want my prints to be stretched over the cardboard, also it didn't close properly because the card was so thick.
Instead I created three card panels which I stuck in between the front and the inside of my prints.
(making the panels)
(My print outs)
(layering the panels on my prints)
I didn't take a photo of my finished physical digipak as I ran out of time, but it shall be handed in with this project.
Thursday, 11 March 2010
Wednesday, 10 March 2010
The changes I made to my digipak probably aren't that obvious so i'll just tell you what I did..
Firstly, I made the album title 'Still Night, Still Light' larger so now its the same width of the base of the tree. Secondly, I changed the text 'Disc one' and 'Disc Two' so that they're now in capitals as the font I used seems to look better in capitals. Thirdly, I took the grainy effect green/teal from the back cover and side fold of my digipak and placed it behind my tree so that the colour scheme matches better (The faded lights didn't look right on the front cover so I took a bit of the image where there was no out of focus light.) Lastly I added lyrics from 'Shadows' to the side fold section of my digipak, so that it isn't an empty page now.
Unlike the digipak, the changes I made to my advert are a lot more obvious.
I stuck to my changes I wanted to make (as seen on my first draft advert post).
Firstly, I got rid of the brown parcel type background and made it the greeny/teal that I have on the front cover of my digipak. Secondly, I changed the font of all the text to the font I use in my digipak, which is called Perpetua (and deleted some unwanted text). Thirdly, I added the image of the tree from my digipak as the central image that links everything up (digi, advert & video). Lastly I changed the text moshi moshi records to their website and added 'at HMV' to the 'OUT NOW' part so people know where they can purchase the digipak.
I used NME and HMV as i've seen a review or advertisment for au Revoir Simone on the NME website and on the band website there is a downloadable press quote pdf which NME feature on three times. I also know that you can buy their albums in HMV, plus its convenient that both names are three letters long so fit in the poster well.
I also spoke to Nick about my digipak and magazine advert as I’ve actually built a digipak I’d like to cover in my Photoshop designs, so I asked if I could print it in a3 to do this. He said I could only do this in Photography so I gave him all my Photoshop files and hopefully he’ll be able to sort something out for me, then tomorrow i’ll be able to stick on the design. He then he took a look at my magazine advert and gave me some useful advice so I shall be re-editing that tomorrow.
Tuesday, 9 March 2010
Such as the background - I need to make this the greeney/teal I've used in my digipak and instead of using my digipak cover I'm going to take the tree from the cover as my focal point and in information around it as Nick said that I didn't really need to have an image of the actually digipak as my digipak is simple so my advert needs to repersent this aswell.
This magazine advert for Lou Barlow, Pete posted on the blog and the album cover for the band was a influence on my advert and digipak designs as it uses a simple design and they both link into one another really well.
Band info - taken from their Myspace
This is basically the information I used for my digipak
This is our (messy) timeline
Monday, 8 March 2010
Fold/Back cover/Front cover
Tray two/Fold/Tray one
(Click on pictures for larger images)
I understand that a few people are making like lyric books as an extra however I decided not to do this as my digipak features an extra bonus dvd which is better in my opinion.
This is one of my digipak front cover idea's I created on Photoshop using an image I took a while ago and a tree stencil I found online. The font needs a bit of working on, however i'm keen on the positioning, colour and size. as you can see I used the title of au Revoir Simone's latest album as I think it fits in well with the concept and ideas we've had for this project.
I'm not sure if I like it yet, but it's one possible idea. I like the simplicity of it though, and I think the colours fit the songs and the Band well.
The image of the tree also relates into our music video as our band performance is set around a tree with lights and wonderland props. However I may change the background image to something like fairylights - just so it fits in better with our video.
This is the photo I used as the background image of the tree. It's my own photo which I took last year on my father's Canon EOS 450D - so no copy right issues there.
Screen grab of work in progress
The feedback we received from our class today is made up into two categories - strengths and improvements.
- I like the use of shots
The improvements/weaknesses received were fairly similar. Most people thought some of the band performance was too dark and the contrast of this with the tea party being so bright made the video lose flow in some places
Other comments included:
- Too Dark in some places
Sunday, 7 March 2010
Tomorrow we're going to be giving feed back to everyones rough cut music video. I'm looking forward to seeing what people have produced and seeing what people think of our work. However at the same time i'm worried that people will pick out the faults in our rough cut, such as the lack of cut aways and the giggling and such..
But it's only our rough cut and we havnt added our cut aways in or fixed any problems with our footage yet.
Friday, 5 March 2010
This is our rough cut music video, it's a bit bland at the moment as all it seems to be in lip syncing of the song as we havn't added our cut aways in yet because we started off by building up from syncing everything up first. as you can see we've added dissolves at the beginning of our music video - Steve suggested we do this however I said you don't really see dissolves in music videos but I added them in anyway and i think they work fine at the moment.