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The setting had a huge role in our video as it perfectly fit all our idea’s together creating the atmosphere we had hoped to achieve
This is how I came up with the Tree idea for my digipak. I wanted something other than an image from the video or an image of the band and I thought this would link in with the video (band performance location/setting) and the band itself in a different but effective way. I think having a graphic instead of a photo also helps my digipak look more professional as if i had just used scree grabs from my music video which would of been low quality.
Lights were a big part of our music video therefore I knew I wanted to incorporate them in my digipak designs, it helps that I have a love for out of focus lights
The dominate colour I used for my digipak was based around the screen grab I used of the out of focus lights. There is an obvious green colour to the image which I wanted to bring out more and make more intense, which created this teal/green colour.
The typography I used is consistant throughout my digipak and magazine advert. The font type is called Perpetua and although the sizes vary I kept the band name larger than the album title on both advert & digipak.
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